Illustrative image Indonesia’s Ministry of Trade is striving to push the export of organic products in the international market to be able to make its contribution towards the increase in the non-oil and gas export target at 11 percent in 2018.
Director of Export Cooperation Development from the ministry Marolop Nainggolan stated that Indonesian organic products have a large potential to compete in the international market, and that they need to be sustained by an appropriate marketing strategy.
The products with the highest export potential include rice, coffee, honey, chocolate, cashews, coconut sugar, coconut oil, shrimps, tea and vanilla.
The large potential of organic products in Indonesia is marked by the increasing number of farmers managing organic farming from year to year, the increase in organic produce stores in supermarkets and restaurants, and the rise in the number of organizations dealing with organic lifestyle, as well as the establishment of various Organic Certification Institutions (LSOs).
Based on the records from the ministry, the world’s organic products market grew rapidly in the last 10 years. By 2018, the market is expected to reach 161.5 billion USD with a growth rate of 15 percent per year. In 2016, the market was worth 93.1 billion USD.
The five major producing countries include India, Uganda, Mexico, Ethiopia, and the Philippines, while the three main market countries of organic products are the United States, Germany, and France.
Some developing countries have started to promote organic products because they benefit producers and consumers./.